Miele, Flagship Facade Concept, Beijing

Miele, temporary facade concept - Beijing- 2015

Studio Cassells was commissioned by visual merchandising and branding specialists Blue Mount to re-design the façade of the Miele Centre, located in the heart of Beijing at the Kerry Centre. The client brief requested designs for both a permanent facade and temporary façade which could be installed overnight. Studio Cassells conceptualised a cloud of innovation; a lighting feature suspended within the window’s interior. The exterior featured a lattice work could be brought to life in two ways. Either through a metallic sticker, or an animated smart film - creating movement light play.