Cuffs Showroom, Hong Kong

Cuffs, Showroom - Central Hong Kong - December 2015 - 100 sqm

The boutique Hong Kong tailor Cuffs approached Studio Cassells to design a flagship store for their space located on Wellington Street, Central, Hong Kong. The brand delivers a fresh and stylish take on traditional tailoring, and required a retail experience which was casual yet elegant and inviting to men confident in their style or those seeking extra flare. The space is physically divided into a light and dark contrast reflecting the duality every man needs in his wardrobe and style. The store design further developed Cuff's step-by-step tailoring concept, incorporated modular display systems for easy updates and a Style Corner for consultations and inspiration.